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Maltz Announces New Brand Identity


(Central Islip, NY) September 9, 2015- Maltz Auctions, a leading full-service auction company serving the New York metropolitan region, is pleased to announce it has changed its name from David R. Maltz & Co., Inc. to Maltz Auctions, Inc. d/b/a Maltz Auctions as well as reveal its new logo, visual brand identity and more robust website. This evolution of the company name and branding is significant and necessary as Maltz Auctions has started to branch out and expand on a national level.

“We feel that “Maltz Auctions” states simply who we are and what we do,” explained company CEO, David R. Maltz. “Our company website has always been and now we will have the same name across all mediums. My son Richard’s role also continues to grow and influence the day-to-day operations of the company and this acknowledges his focus on growth opportunities and the future. He has just been named President of Maltz Auctions.”

Maltz founded David R. Maltz & Co., Inc., in 1977 and is recognized as a leader in the auction method of marketing, having built a brand associated with integrity and success. Over the years, the business has transformed into the $100 million full-service auction firm it is today. An accomplished auctioneer, Maltz is known for bringing energy and enthusiasm to each auction, helping court appointed fiduciaries, institutions, corporations, non-profit organizations and individuals alike achieve maximum results in a timely manner.

“It continues to be an exciting time in our business as we introduce our new branding and focus on expansion. We’ll continue to target commercial and residential real estate, our other core offerings, as well as offer new services, such as Cash Advances for Consignors,” stated Richard Maltz. “What will remain the same are our incredible staff members as well as our unwavering commitment and dedication to providing our customers with the best, most trusted, quality service and experience.”


About Maltz Auctions

Maltz Auctions is a premier, full-service auction company specializing in creating liquidity through the auction method of marketing. Now a $100+ million company with an impeccable reputation for professionalism, integrity and success, Maltz Auctions has conducted thousands of auctions and generated over $2 billion in sales on behalf of such clients as the U.S. Bankruptcy Courts and financial institutions throughout the country, the U.S. Department of Justice, Internal Revenue Service, N.Y. State Department of Taxation & Finance, Estate Executors and Public Administrators, as well as law firms, private individuals and corporations, nationwide. The principals are court approved auctioneers, real estate brokers and receivers. The 35-year-old firm is nationally recognized as a trusted name in excellence and achievement.